Brand Management Training in Malaysia

A robust digital presence is vital for business survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to enhance a business's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how your target audience perceives your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses aiming to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit will analyse how your brand is discussed on external channels outside your control, helping to evaluate overall brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorised under 'Brand Management', this course intersects with numerous other organisational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a specific market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn the updated SEO guidelines in the era of AI.
• Gain valuable insights into how different customer groups perceive a business, its products, or services.
• Administer online social listening.
• Utilise AI to streamline the process of conducting routine brand audits.

Audience

This course is tailored for all staff who need a broader perspective on their contribution to the business, their specific roles within it, and how they can enhance the organisation’s overall impact.

Course Format

The session combines the following elements:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain the concept of a “brand” and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business