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Course Outline

1. Strategic Product Thinking

  • Identifying customer needs
  • Market and competitor analysis
  • Defining market size relative to customer problems or needs
  • User segmentation and persona development
  • Articulating product vision, purpose, and strategy
  • Prioritisation based on value and effort
  • Constructing value maps and defining desired outcomes

2. Product Creation

  • User-centred design (UX/UI)
  • Incremental and iterative development via cross-functional teams (Scrum)
  • Backlog management and drafting user stories
  • Early validation techniques (MVPs, experiments)
  • Establishing product metrics
  • Practical Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-driven design principles
  • Service design blueprint (service mapping)
  • Backlog management and prioritisation (expert-led session)

3. Product Delivery to Customers

  • Release planning and roadmap management
  • Go-to-market strategies
  • Onboarding processes and measuring post-launch product experience
  • Collecting feedback from live production environments
  • Coordinating with marketing and sales teams
  • Developing the product funnel and monitoring dashboards

4. Capturing Value

  • Product metrics (NPS, DAU, retention rates, etc.)
  • Monetisation strategies and pricing models
  • Funnel analysis
  • Customer value assessment (LTV, CAC, ROI)
  • Data-driven iteration
  • Product lifecycle management
  • Ensuring product scalability and sustainability
  • Product Profit & Loss (P&L) analysis
  • Developing robust business cases

Summary and Next Steps

Requirements

  • A solid understanding of banking operations
  • Proven experience in digital product development
  • Foundational knowledge of AI concepts

Target Audience

  • Product managers within the banking industry
  • Leaders driving digital transformation
  • Banking professionals engaged in the design of AI-driven products
 40 Hours

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