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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Identifying customer requirements
- Conducting market and competitive analysis
- Estimating market size relative to the identified customer problem
- User segmentation and persona creation
- Establishing product vision, purpose, and strategic direction
- Prioritization based on value and effort
- Mapping value propositions and desired outcomes
2. Developing the Product
- User-centered design (UX/UI)
- Iterative development using cross-functional teams (Scrum)
- Managing backlogs and crafting user stories
- Early-stage validation methods (MVP, experiments)
- Setting product performance metrics
- Practical Design Thinking workshop
- Advanced prompt engineering for leaders (applying AI to products)
- Data-informed design approaches
- Service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product
- Managing releases and product roadmaps
- Implementing go-to-market strategies
- Onboarding users and assessing post-launch experience
- Collecting real-time feedback in production
- Collaborating with marketing and sales teams
- Constructing the product funnel and monitoring dashboards
4. Realizing Business Value
- Tracking key product metrics (NPS, DAU, retention, etc.)
- Defining monetization and pricing structures
- Performing funnel analysis
- Assessing customer value (LTV, CAC, ROI)
- Iterating based on data insights
- Managing the product lifecycle
- Ensuring product scalability and long-term sustainability
- Analyzing product Profit & Loss (P&L)
- Developing the business case
Wrap-up and Future Actions
Requirements
- Basic understanding of banking operations
- Experience in digital product development
- Familiarity with fundamental AI principles
Target Audience
- Product managers within the banking sector
- Leaders driving digital transformation
- Banking experts involved in AI-focused product design
Testimonials (1)
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