BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Defining the role and scope of the product manager
• Characteristics unique to digital products
• Essential competencies and professional responsibilities

Product Vision and Strategic Planning

• Developing an actionable and compelling product vision
• Aligning strategy with broader organisational goals
• Defining desired outcomes and value propositions

Market and Customer Research

• Utilising discovery tools and research methodologies
• Identifying customer needs, behaviours, and pain points
• Validating hypotheses and gathering evidence-based insights

Product Roadmapping

• Constructing structured and realistic product roadmaps
• Applying prioritisation techniques and frameworks
• Communicating roadmap direction and priorities

Product Development and Delivery

• Collaborating effectively with delivery teams
• Navigating agile and iterative delivery considerations
• Defining, reviewing, and refining product requirements

Product Performance and Measurement

• Establishing KPIs and performance metrics
• Analyzing product data to drive insights
• Optimizing performance through data-informed decisions

Lifecycle Management and Evolution

• Managing products through each distinct lifecycle stage
• Identifying opportunities for continuous enhancement
• Supporting long-term product resilience and sustainability

Stakeholder Collaboration

• Building alignment across cross-functional teams
• Managing expectations and maintaining clear communication
• Facilitating informed and consensus-driven product decisions

BCS Examination Preparation

• Understanding exam format and providing guidance
• Sharing study tips and recommended resources
• Reviewing practice questions

Summary and Next Steps