Introduction to Digital Marketing and Tech Enablement (Bespoke) Training Course

A robust digital presence is vital for business survival in today's interconnected world.

This instructor-led, live training is designed for marketing professionals at all levels who wish to enhance a business's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how your target audience perceives your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses aiming to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit will analyse how your brand is discussed on external channels outside your control, helping to evaluate overall brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorised under 'Brand Management', this course intersects with numerous other organisational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a specific market.
• Develop a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct competitive brand analysis and create industry perceptual maps.
• Perform an SEO audit.
• Learn the updated SEO guidelines in the era of AI.
• Gain valuable insights into how different customer groups perceive a business, its products, or services.
• Administer online social listening.
• Utilise AI to streamline the process of conducting routine brand audits.

This instructor-led live training in Malaysia (online or onsite) is designed for beginner to intermediate-level social media managers and marketing professionals aiming to build and oversee online communities, craft compelling content strategies, and boost brand engagement.

Upon completing this training, participants will be able to:

• Identify target audiences and customise social media strategies to suit their needs.
• Choose suitable social media platforms aligned with business objectives.
• Develop effective content strategies, encompassing content pillars, formats, and editorial calendars.
• Analyze competitors to refine social media tactics.
• Design paid ad campaigns and evaluate their performance.
• Actively engage and moderate online communities.
• Manage social media crises while preserving brand reputation.
• Apply ethical best practices and adhere to social media policies.

This training programme is ideally suited for professionals engaged in Digital Marketing and strategic planning. It explores the foundational concepts necessary to gain momentum in the digital media landscape. The course offers participants an introduction to core digital marketing principles, spanning mobile marketing, social media marketing, email marketing, PPC (Pay-Per-Click) marketing, and SEO (Search Engine Optimization). By the conclusion of the training, attendees will comprehend the critical role of analytics and effective strategy, supported by relevant real-world examples.

This training is ideally suited for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts necessary to establish a foothold in the Chinese market via digital channels. It introduces core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO strategies.

Upon completion, participants will appreciate the critical role of analytics and effective strategy, reinforced with relevant examples.

This instructor-led, live training in Malaysia (online or onsite) is designed for general staff at the beginner-to-intermediate level who wish to master the fundamental concepts of digital marketing, direct marketing strategies, and the effective use of SaaS tools in their marketing efforts.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing within the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales blend conventional selling methods with contemporary digital channels to effectively reach, engage, and retain customers. This training provides participants with actionable strategies and tools to enhance their digital footprint, improve customer experience, and drive measurable business growth.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level sales professionals looking to strengthen their digital selling and customer engagement skills to achieve superior sales outcomes in online environments.

Upon completing this training, participants will be able to:

• Effectively utilize digital channels to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalized follow-ups.
• Leverage digital tools to optimize customer relationship management.
• Apply practical techniques to boost conversion and retention rates.

Format of the Course

• Interactive lectures and discussions.
• Hands-on exercises involving digital tools and real-world scenarios.
• Practical simulations of actual sales interactions.

Course Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of a 7-hour training session, participants will explore the Google advertising landscape, discover where their advertisements can be placed, and understand the advantages of various ad formats.
The curriculum is highly practical, with the majority of time spent within the Google Ads platform, allowing participants to manually configure a campaign under the guidance of an experienced campaign lead.
Beyond initial setup, learners will also acquire skills in optimizing campaigns to achieve measurable and satisfactory results.

The training is facilitated by a seasoned practitioner who regularly manages advertising campaigns on Google. The final 30 minutes of the course are reserved for a Q&A session, providing participants with the opportunity to seek clarification and answers regarding Google Ads.

Target Audience:
The Google Ads Fundamentals Course is designed for individuals who possess a foundational understanding of internet marketing and wish to deepen their expertise using the most prominent Google advertising tool.

This instructor-led, live training in Malaysia (online or onsite) is designed for intermediate marketing professionals who want to automate routine tasks, effectively nurture leads, and enhance customer engagement through workflow automation.

Upon completing this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to improve campaign performance.
• Implement best practices for scalable marketing automation strategies.

Key Takeaways from the Training:

• Gain insight into the diverse opportunities available within the internet marketing landscape.
• Understand the nuances of various advertising platforms and appreciate the critical roles of SEO and analytics.
• Learn how to craft a tailored marketing strategy for both personal projects and corporate entities.
• Acquire expertise in designing effective strategic frameworks and operational processes.
• Develop skills in collaborating effectively with other digital agencies.

Core Skills

• Formulating marketing strategies.
• Evaluating strategy performance to ensure goals are met.
• Selecting the most relevant priority platforms based on business needs.
• Establishing efficient collaboration workflows with agencies and assessing their output quality.

Key Mindsets

• Proactively managing marketing initiatives—whether led by an internal team or external agency—and preparing robust digital strategies.
• Building confidence in executed activities through a clear understanding of the steps taken and tests conducted.

This guided, live training in Malaysia (available online or onsite) is tailored for marketing professionals from beginner to intermediate levels who aspire to design, manage, and optimise advertising campaigns on prominent social media platforms.

Upon completion of this training, attendees will gain the ability to:

• Formulate a systematic methodology for developing social media campaigns.
• Configure and oversee advertising campaigns on Facebook, Google, and TikTok.
• Establish clear campaign goals and choose suitable ad formats.
• Pinpoint and reach the most suitable audience for advertising efforts.
• Enhance ad effectiveness through analytics and A/B testing.
• Manage budgets wisely to boost return on investment.