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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria.
  • Industry use cases and applications.
  • Hands-on lab: configuring the Vertex AI environment.

Image Generation with Imagen

  • Techniques for crafting high-quality image prompts.
  • Addressing style, consistency, and branding requirements.
  • Hands-on lab: producing product imagery.

Video Creation with Veo

  • Implementing text-to-video workflows.
  • Editing and refining generative video assets.
  • Hands-on lab: creating short marketing videos.

Speech and Audio with Chirp

  • Utilizing text-to-speech and speech-to-text functionalities.
  • Exploring voice cloning and accessibility use cases.
  • Hands-on lab: producing branded audio content.

Music Generation with Lyria

  • Composing generative music across various genres.
  • Integrating original music into marketing and media campaigns.
  • Hands-on lab: generating background music tracks.

Combining Media Modalities

  • Chaining outputs across different models (image, audio, and video).
  • Designing multimodal workflows for compelling storytelling.
  • Hands-on lab: assembling a complete multimedia campaign asset.

Enterprise Deployment and Best Practices

  • Navigating ethical considerations and ensuring brand safety.
  • Optimizing workflows for scalability and regulatory compliance.
  • Reviewing case studies of successful enterprise adoption.

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs.
  • Foundational knowledge of generative AI principles.
  • Familiarity with media production workflows (image, video, or audio).

Target Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Software developers.
 14 Hours

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