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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Cross-industry use cases
- Practical lab: Configuring the Vertex AI environment
Image Generation using Imagen
- Designing prompts for high-fidelity images
- Considerations for style, consistency, and branding
- Practical lab: Producing product imagery
Video Creation using Veo
- Text-to-video processing workflows
- Refining and editing generative video content
- Practical lab: Creating short marketing videos
Speech and Audio using Chirp
- Text-to-speech and speech-to-text functionalities
- Applications in voice cloning and accessibility
- Practical lab: Developing branded audio content
Music Generation using Lyria
- Generative composition across various genres
- Integrating music into media and marketing campaigns
- Practical lab: Composing background music
Integrating Media Modalities
- Linking outputs across models (image, audio, and video)
- Constructing multimodal workflows for narrative storytelling
- Practical lab: Assembling a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical implications and brand safety
- Optimizing workflows for scalability and regulatory compliance
- Case studies on enterprise implementation
Summary and Future Directions
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental understanding of generative AI principles
- Knowledge of media workflows, including image, video, or audio processing
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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