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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Cross-industry use cases
  • Practical lab: Configuring the Vertex AI environment

Image Generation using Imagen

  • Designing prompts for high-fidelity images
  • Considerations for style, consistency, and branding
  • Practical lab: Producing product imagery

Video Creation using Veo

  • Text-to-video processing workflows
  • Refining and editing generative video content
  • Practical lab: Creating short marketing videos

Speech and Audio using Chirp

  • Text-to-speech and speech-to-text functionalities
  • Applications in voice cloning and accessibility
  • Practical lab: Developing branded audio content

Music Generation using Lyria

  • Generative composition across various genres
  • Integrating music into media and marketing campaigns
  • Practical lab: Composing background music

Integrating Media Modalities

  • Linking outputs across models (image, audio, and video)
  • Constructing multimodal workflows for narrative storytelling
  • Practical lab: Assembling a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical implications and brand safety
  • Optimizing workflows for scalability and regulatory compliance
  • Case studies on enterprise implementation

Summary and Future Directions

Requirements

  • Practical experience with cloud-based tools and APIs
  • Fundamental understanding of generative AI principles
  • Knowledge of media workflows, including image, video, or audio processing

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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