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Course Outline

Introduction to HubSpot

  • Overview of HubSpot.
  • HubSpot services and products.

Product Life Cycle (PLC)

  • What is PLC?
  • Understanding PLC theory.

Stages of PLC

  • Development.
  • Introduction.
  • Growth.
  • Maturity.
  • Saturation.
  • Decline.

International PLC

  • What is an International PLC?
  • PLC examples.

PLC Usage

  • When to use the PLC?
  • Keeping the PLC in mind.
  • Best practices.

Summary and Next Steps

Requirements

  • A basic understanding of sales and marketing.

Audience

  • Business Analysts.
 7 Hours

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