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Course Outline

Introduction to Machine Learning in Business

  • Machine learning as a core component of Artificial Intelligence.
  • Types of machine learning: supervised, unsupervised, reinforcement, semi-supervised.
  • Common ML algorithms used in business applications.
  • Challenges, risks, and potential uses of ML in AI.
  • Overfitting and the bias-variance tradeoff.

Machine Learning Techniques and Workflow

  • The Machine Learning lifecycle: problem to deployment.
  • Classification, regression, clustering, anomaly detection.
  • When to use supervised vs unsupervised learning.
  • Understanding reinforcement learning in business automation.
  • Considerations in ML-driven decision-making.

Data Preprocessing and Feature Engineering

  • Data preparation: loading, cleaning, transforming.
  • Feature engineering: encoding, transformation, creation.
  • Feature scaling: normalization, standardization.
  • Dimensionality reduction: PCA, variable selection.
  • Exploratory data analysis and business data visualization.

Neural Networks and Deep Learning

  • Introduction to neural networks and their use in business.
  • Structure: input, hidden, and output layers.
  • Backpropagation and activation functions.
  • Neural networks for classification and regression.
  • Use of neural networks in forecasting and pattern recognition.

Sales Forecasting and Predictive Analytics

  • Time series vs regression-based forecasting.
  • Decomposing time series: trend, seasonality, cycles.
  • Techniques: linear regression, exponential smoothing, ARIMA.
  • Neural networks for nonlinear forecasting.
  • Case study: Forecasting monthly sales volume.

Case Studies in Business Applications

  • Advanced feature engineering for improved prediction using linear regression.
  • Segmentation analysis using clustering and self-organizing maps.
  • Market basket analysis and association rule mining for retail insights.
  • Customer default classification using logistic regression, decision trees, XGBoost, SVM.

Summary and Next Steps

Requirements

  • Basic understanding of machine learning principles and their applications.
  • Familiarity with working in spreadsheet environments or data analysis tools.
  • Some exposure to Python or another programming language is helpful but not mandatory.
  • Interest in applying machine learning to real-world business and forecasting problems.

Audience

  • Business analysts.
  • AI professionals.
  • Data-driven decision-makers and managers.
 21 Hours

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