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Course Outline
Introduction to Zoho CRM
- Core features and business benefits
- Navigating the interface and understanding module structures
- User types and access management
Lead and Contact Management
- Creating and qualifying leads
- Converting leads into deals
- Managing accounts and contact records
Customization and Configuration
- Creating custom fields and modules
- Configuring page layouts and views
- Automating processes with workflows, rules, and actions
Reporting and Dashboards for Analysis
- Creating and customizing reports
- Building and interpreting dashboards
- Filtering, grouping, and analyzing key performance indicators (KPIs)
Change Control and Governance
- Tracking versions of customizations
- Using audit logs and activity tracking
- Best practices for documenting processes and approval workflows
Data Management and Import/Export
- Importing leads, contacts, and other records
- Data deduplication and cleanup
- Data backup and migration tools
Integration and Extension
- Integrating Zoho CRM with the Zoho suite (e.g., Campaigns, Books)
- Connecting with third-party applications (e.g., Google Workspace, Outlook)
- Overview of using APIs and Webhooks
Monitoring, Support, and Improvement
- Monitoring user activity and system performance
- Admin tools and support resources
- Planning for scalability and continuous improvement
Summary and Next Steps
Requirements
- A fundamental understanding of sales and customer relationship processes
- Prior experience using cloud-based business tools or CRM systems
Target Audience
- CRM administrators and operations personnel
- Sales managers and marketing analysts
- Team leads responsible for CRM configuration and governance
14 Hours
Testimonials (2)
Applicable topics and he spoke clearly and concisely.
Brandon - Aptus Court Reporting LLC
Course - Zoho CRM: Administration, Customization, and Operations
His rapport with the class and personality