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Course Outline

Introduction to Zoho CRM

  • Core features and business benefits
  • Navigating the interface and understanding module structures
  • User types and access management

Lead and Contact Management

  • Creating and qualifying leads
  • Converting leads into deals
  • Managing accounts and contact records

Customization and Configuration

  • Creating custom fields and modules
  • Configuring page layouts and views
  • Automating processes with workflows, rules, and actions

Reporting and Dashboards for Analysis

  • Creating and customizing reports
  • Building and interpreting dashboards
  • Filtering, grouping, and analyzing key performance indicators (KPIs)

Change Control and Governance

  • Tracking versions of customizations
  • Using audit logs and activity tracking
  • Best practices for documenting processes and approval workflows

Data Management and Import/Export

  • Importing leads, contacts, and other records
  • Data deduplication and cleanup
  • Data backup and migration tools

Integration and Extension

  • Integrating Zoho CRM with the Zoho suite (e.g., Campaigns, Books)
  • Connecting with third-party applications (e.g., Google Workspace, Outlook)
  • Overview of using APIs and Webhooks

Monitoring, Support, and Improvement

  • Monitoring user activity and system performance
  • Admin tools and support resources
  • Planning for scalability and continuous improvement

Summary and Next Steps

Requirements

  • A fundamental understanding of sales and customer relationship processes
  • Prior experience using cloud-based business tools or CRM systems

Target Audience

  • CRM administrators and operations personnel
  • Sales managers and marketing analysts
  • Team leads responsible for CRM configuration and governance
 14 Hours

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