Online Social Media Training in Malaysia

Effective crisis communication and emotional regulation on the ground are essential skills for staff members of public service organizations who engage directly with communities. This programme equips participants with self-regulation tools, response protocols, and assertive communication strategies to manage complaints, viral incidents, and confrontations with political stakeholders, all while safeguarding institutional reputation.

This instructor-led, live training (available online or onsite) is designed for field operations, commercial, and institutional relations personnel in the public sector who wish to enhance their emotional resilience and communication effectiveness during high-pressure, high-profile situations.

Upon completion of this training, participants will be able to:

• Implement the ABC protocol to manage crises and public confrontations effectively.
• Regulate emotions when dealing with aggressive complaints or public criticism.
• Utilise assertive communication techniques when engaging hostile stakeholders.
• Apply de-escalation strategies in real-time scenarios.
• Develop a personal action plan for managing incidents after they occur.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Case study analysis and small-group workshops.

Course Customization Options

• To request a tailored training session, please contact us to arrange.

This training programme is ideally suited for professionals engaged in Digital Marketing and strategic planning. It explores the foundational concepts necessary to gain momentum in the digital media landscape. The course offers participants an introduction to core digital marketing principles, spanning mobile marketing, social media marketing, email marketing, PPC (Pay-Per-Click) marketing, and SEO (Search Engine Optimization). By the conclusion of the training, attendees will comprehend the critical role of analytics and effective strategy, supported by relevant real-world examples.

This training is ideally suited for professionals focused on digital marketing and strategic planning.

The course covers the fundamental concepts necessary to establish a foothold in the Chinese market via digital channels. It introduces core digital marketing principles, ranging from mobile and social media marketing to email, PPC, and SEO strategies.

Upon completion, participants will appreciate the critical role of analytics and effective strategy, reinforced with relevant examples.