Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem.
- The landscape of programmatic OOH.
- The role of AI in enhancing sales and operations.
AI for Prospecting and Lead Qualification
- Identifying target accounts using AI-driven insights.
- Predictive lead scoring models.
- Integrating AI prospecting with CRM systems.
Proposal Personalization with AI
- Dynamic content generation for client proposals.
- AI-assisted creative recommendations.
- Tailoring offers using customer behavior data.
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data.
- AI tools for campaign performance reporting.
- Forecasting and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Using AI chatbots for objection handling practice.
- Speech analysis and feedback tools.
- Scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH.
- Using Place Exchange API data for targeting and reporting.
- Automation opportunities in proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI for Advertising
- Data privacy considerations.
- Transparency in AI-driven decision-making.
- Industry compliance guidelines.
Summary and Next Steps
Requirements
- Fundamental understanding of digital marketing concepts.
- Familiarity with Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising workflows.
- Prior experience in sales or account management roles.
Target Audience
- OOH and DOOH sales teams.
- Professionals in programmatic advertising.
- Account managers within media sales organizations.
14 Hours
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
