Prompt Engineering for Marketing and Sales Automation Training Course

Advertising and Creativity adopts a cross-disciplinary approach that weaves together storytelling, emerging trends, artificial intelligence, and artistic expression to elevate brand strategies and campaigns.

Designed as an instructor-led live training (available online or onsite), this programme targets beginner to intermediate-level professionals keen on strengthening their capacity to craft impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be equipped to:

• Craft compelling brand narratives using proven storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically tailored for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth case study reviews of advertising campaigns.
• Practical art and creativity workshops.
• Hands-on exercises utilising AI advertising tools.

Customization Options

• For bespoke training requests for this course, please contact us to arrange.

Vertex AI offers sophisticated tools for fine-tuning large models and managing prompts, empowering developers and data teams to enhance model accuracy, streamline iteration workflows, and ensure rigorous evaluation through integrated libraries and services.

This instructor-led live training (available online or onsite) is designed for intermediate to advanced practitioners seeking to improve the performance and reliability of generative AI applications by leveraging supervised fine-tuning, prompt versioning, and evaluation services within Vertex AI.

Upon completing this training, participants will be able to:

• Apply supervised fine-tuning techniques to Gemini models in Vertex AI.
• Implement prompt management workflows, including versioning and testing.
• Leverage evaluation libraries to benchmark and optimise AI performance.
• Deploy and monitor enhanced models in production environments.

Course Format

• Interactive lectures and discussions.
• Hands-on labs focusing on Vertex AI fine-tuning and prompt tools.
• Case studies demonstrating enterprise model optimisation.

Customisation Options

• To request bespoke training for this course, please contact us to arrange.

This instructor-led, live training in Malaysia (online or onsite) is aimed at advanced-level AI engineers, developers, and data analysts who wish to master prompt engineering strategies to maximize the effectiveness of DeepSeek LLM in real-world applications.

By the end of this training, participants will be able to:

• Craft advanced prompts to optimize AI responses.
• Control and refine AI-generated text for accuracy and consistency.
• Leverage prompt chaining and context management techniques.
• Mitigate biases and enhance ethical AI usage in prompt engineering.

This instructor-led live training in Malaysia (online or onsite) is designed for marketers who wish to use AI to improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

Artificial Intelligence (AI) in Digital Marketing involves leveraging AI technologies to boost sales, refine targeting, personalize experiences, and optimize campaigns within the advertising sector.

This instructor-led live training (available online or on-site) is designed for OOH/DOOH sales professionals at an intermediate level who aim to utilize AI for prospecting, customizing proposals, analyzing data, and simulating pitches, with a specific focus on programmatic integrations such as DV360 and Place Exchange.

Upon completion of this training, participants will be capable of:

• Utilizing AI tools to identify and qualify high-value prospects.
• Employing AI-driven personalization to craft compelling client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Simulating sales pitches using AI to enhance preparation and performance.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live laboratory environment.

Customization Options

• To request a tailored training session for this course, please contact us to make arrangements.

This course examines the practical application of artificial intelligence in institutional marketing within the private higher education sector. It addresses content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training, available online or onsite, is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted academic and brand positioning content tailored to target personas and channels.
• Design AI-informed reputation and public relations strategies for both online and offline environments.
• Optimize digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be utilised for daily sales and market analysis tasks — from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner to intermediate commercial professionals who wish to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led live training in Malaysia (online or onsite) is aimed at marketers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Malaysia (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Malaysia (online or onsite) is designed for marketing professionals at the intermediate to advanced levels who wish to learn how to apply DeepSeek for real-time data analysis, predicting customer behaviour, and managing automated marketing campaigns.

Upon completion of this training, participants will be equipped to:

• Deploy DeepSeek-powered models to analyse customer data and refine marketing strategies.
• Harness AI for audience segmentation and delivering personalized marketing content.
• Seamlessly integrate DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to anticipate customer behaviour and enhance targeting precision.

Generative AI refers to technology that creates new content, such as text, reports, and recommendations, based on structured prompts.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate corporate professionals who wish to leverage generative AI and prompt engineering to improve productivity, communication, and decision-making in their work environments.

By the end of this training, participants will be able to:

• Grasp the core concepts of generative AI and prompt engineering.
• Design effective prompts for a variety of business contexts.
• Integrate AI tools into administrative, analytical, and specialized workflows.
• Apply best practices for ethical and responsible AI use in corporate settings.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Generative AI is a technology that creates new content such as text, images, and recommendations based on prompts and data.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level healthcare professionals who wish to use generative AI and prompt engineering to improve efficiency, accuracy, and communication in medical contexts.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and prompt engineering.
• Apply AI tools to streamline clinical, administrative, and research tasks.
• Ensure ethical, safe, and compliant use of AI in healthcare.
• Optimize prompts to achieve consistent and accurate results.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Malaysia (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

Prompt Engineering involves the craft of designing and refining prompts to obtain specific outputs from large language models.

This instructor-led live training, available both online and onsite, is tailored for beginner-level participants keen on mastering foundational prompt design techniques and applying them to everyday tasks.

Upon completion of this training, participants will be equipped to:

• Articulate the importance of prompt engineering and its value proposition.
• Construct clear and effective prompts for a range of simple tasks.
• Utilise basic prompt patterns and templates to enhance output quality.
• Evaluate and iteratively refine prompts to minimise errors and undesired responses.

Course Format

• Engaging short lectures paired with live demonstrations.
• Practical, instructor-guided exercises in prompt development.
• Collaborative group discussions and rapid feedback sessions.

Customisation Options

• For organisations seeking tailored training, please get in touch to arrange a bespoke session.