AI in Digital Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary approach that weaves together storytelling, emerging trends, artificial intelligence, and artistic expression to elevate brand strategies and campaigns.

Designed as an instructor-led live training (available online or onsite), this programme targets beginner to intermediate-level professionals keen on strengthening their capacity to craft impactful advertising strategies and creative campaigns.

Upon completing this training, participants will be equipped to:

• Craft compelling brand narratives using proven storytelling techniques.
• Analyze international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically tailored for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• In-depth case study reviews of advertising campaigns.
• Practical art and creativity workshops.
• Hands-on exercises utilising AI advertising tools.

Customization Options

• For bespoke training requests for this course, please contact us to arrange.

Artificial Intelligence (AI) in Digital Marketing involves leveraging AI technologies to boost sales, refine targeting, personalize experiences, and optimize campaigns within the advertising sector.

This instructor-led live training (available online or on-site) is designed for OOH/DOOH sales professionals at an intermediate level who aim to utilize AI for prospecting, customizing proposals, analyzing data, and simulating pitches, with a specific focus on programmatic integrations such as DV360 and Place Exchange.

Upon completion of this training, participants will be capable of:

• Utilizing AI tools to identify and qualify high-value prospects.
• Employing AI-driven personalization to craft compelling client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Simulating sales pitches using AI to enhance preparation and performance.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live laboratory environment.

Customization Options

• To request a tailored training session for this course, please contact us to make arrangements.

This course examines the practical application of artificial intelligence in institutional marketing within the private higher education sector. It addresses content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training, available online or onsite, is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted academic and brand positioning content tailored to target personas and channels.
• Design AI-informed reputation and public relations strategies for both online and offline environments.
• Optimize digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change and digital culture initiatives to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code and low-code AI tools can be utilised for daily sales and market analysis tasks — from automating routine work to generating predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is designed for beginner to intermediate commercial professionals who wish to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyse sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led live training in Malaysia (online or onsite) is aimed at marketers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Malaysia (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Malaysia (online or onsite) is designed for marketing professionals at the intermediate to advanced levels who wish to learn how to apply DeepSeek for real-time data analysis, predicting customer behaviour, and managing automated marketing campaigns.

Upon completion of this training, participants will be equipped to:

• Deploy DeepSeek-powered models to analyse customer data and refine marketing strategies.
• Harness AI for audience segmentation and delivering personalized marketing content.
• Seamlessly integrate DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to anticipate customer behaviour and enhance targeting precision.

This instructor-led, live training in Malaysia (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Malaysia (online or onsite) targets intermediate-level marketing and sales professionals seeking to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.