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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- The role of ChatGPT within external communications workflows.
- Understanding the capabilities and limitations when crafting public-facing messages.
- Principles of responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Effective prompting techniques for policy updates, alerts, and formal statements.
- Generating platform-specific versions for web, print, and social media.
- Verifying factual accuracy and ensuring content is ready for approval.
Social Media Messaging with ChatGPT
- Creating concise, platform-appropriate posts for X, LinkedIn, and Facebook.
- Calibrating tone and voice to align with specific audience expectations.
- Developing campaigns incorporating hashtags, calls to action, and optimal timing strategies.
Multilingual Content and Translation Support
- Utilizing ChatGPT for rapid and accurate message translation.
- Adapting cultural nuances, tone, and structure in citizen-facing content.
- Reviewing translated content to ensure readability and accessibility.
Templates and Reusable Prompts
- Designing reusable content structures for FAQ responses and regular updates.
- Integrating tone and style guidelines directly into prompts.
- Using exemplars to guide and structure ChatGPT’s output.
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all generated outputs.
- Prompting for specific tones, such as informative, empathetic, or reassuring.
- Auditing output against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- A fundamental understanding of public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is necessary.
Target Audience
- Communications officers.
- Outreach coordinators.
- Public Relations teams.
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.
