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Course Outline
Introduction to AI in Public Communication
- Understanding where ChatGPT fits within external communications workflows.
- Exploring capabilities and boundaries when crafting public-facing messages.
- Principles of responsible and ethical communication using AI tools.
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements.
- Generating varied versions for different platforms (web, print, social media).
- Ensuring factual accuracy and approval-readiness of content.
Social Media Messaging with ChatGPT
- Creating concise and platform-appropriate posts for channels such as X, LinkedIn, and Facebook.
- Adjusting tone and voice to align with target audiences.
- Developing campaign elements including hashtags, calls to action, and timing cues.
Multilingual Content and Translation Support
- Utilising ChatGPT for rapid and accurate message translation.
- Adapting cultural tone and structure for citizen-facing content.
- Validating translated content for readability and accessibility.
Templates and Reusable Prompts
- Creating reusable content structures for FAQ responses and updates.
- Embedding tone and style guidance within prompts.
- Using examples to train ChatGPT’s output structure.
Managing Tone, Readability, and Accessibility
- Applying plain language principles in all outputs.
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Reviewing outputs against accessibility and inclusion checklists.
Summary and Next Steps
Requirements
- A foundational understanding of public communication workflows or external stakeholder messaging.
- No prior experience with AI or ChatGPT is required.
Audience
- Communications officers.
- Outreach coordinators.
- Public relations (PR) teams.
7 Hours
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.