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Course Outline

Introduction to Persuasive Communication

  • Defining persuasive communication
  • The psychology underpinning persuasion
  • The interplay of emotions and logic in influencing others
  • Common obstacles to effective persuasive communication

Persuasive Communication Techniques

  • Core principles of persuasion (ethos, pathos, logos)
  • Crafting messages for maximum impact
  • Employing storytelling and metaphors to engage and convince
  • Establishing credibility and trust in communication

Nonverbal Communication: The Significance of Body Language

  • Understanding gestures, posture, and facial expressions
  • The role of eye contact in persuasion
  • Techniques such as mirroring and matching to build rapport
  • Using voice modulation and tone to enhance persuasion

Applying Persuasive Communication in the Workplace

  • Persuading colleagues, clients, and stakeholders
  • Addressing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Delivering effective communications in meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in real-world scenarios
  • Role-playing and feedback sessions
  • Final examination to assess acquired knowledge

Summary and Next Steps

Requirements

  • Fundamental knowledge of communication principles
  • Experience in professional or business engagements

Target Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

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